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SHERLOCK HOLMES AND DR WATSON

 As you may know, my business is copywriting which is all about perception and understanding. So I try to put myself into the heads of different people – think the way they might, because when they read what I write, I need them to hear exactly what I want them...

WORDS ARE PESKY LITTLE CRITTERS

As a writer, the tools I work with are words (and multiple cups of coffee) but because we all use words all the time, we forget how powerful they are and how sometimes they work in really odd ways. Doubtful?  Well, suppose I say to you the meeting starts at 12.00 – a...