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GREAT EXPECTATIONS!

Now, I spend a great deal of time thinking about people’s expectations. I know, I probably need to get out more, but let’s face it, if you're offering any sort of professional service for which you're hoping to get paid and you're not meeting expectations – then it's...

RAPUNZEL, RAPUNZEL – YOU KNOW WHAT TO DO!

There can be little doubt attention spans are getting shorter – actually, not sure mine was ever that long in the first place! But of course, this is never so relevant as when we want to get messages across.  So, what works and what doesn’t? I spend lots of time...

FAINTING GOATS!

Ever heard of the Fainting Goats?  They’re a breed of goat with an odd quirk in their nervous system. When they have a fright, their muscles freeze. Consequently they topple over. Sideways! No don’t laugh, it’s not funny. Actually I can rather easily see myself as a...

CONTRACTIONS

 As a commercial writer, I write the words that people want to use for strap lines, on websites, in brochures, newsletters or in spoken presentations, so today I’m talking about contractions. But before you all start breathing in short pants and shrieking you can’t go...

SHERLOCK HOLMES AND DR WATSON

 As you may know, my business is copywriting which is all about perception and understanding. So I try to put myself into the heads of different people - think the way they might, because when they read what I write, I need them to hear exactly what I want them to...

WORDS ARE PESKY LITTLE CRITTERS

As a writer, the tools I work with are words (and multiple cups of coffee) but because we all use words all the time, we forget how powerful they are and how sometimes they work in really odd ways. Doubtful?  Well, suppose I say to you the meeting starts at 12.00 – a...

SWEATY PALMS, CASTANET KNEES, GLAZED EYES

Statistically, public speaking ranks higher in stress terms than almost any other activity. Quite what the parameters were, for research that produced this startling fact, am not sure. Find it hard to believe addressing an audience could cause more angst than say, a...

IF YOU’RE THE DISHWASHER, WHY THE HECK DIDN’T YOU SAY SO?

Joan of Arc heard voices, which did her no favours at all.  I, on the other hand, hear lots of beeps and pings and whilst not necessarily heading down quite the same dramatic path as she, can’t help but worry a little. Setting aside household chores for the weekend...

THE CANS THE CANNOTS AND THE SHOULDN’T EVEN TRYS!

There’s certainly no doubt that life with all its little vicissitudes, might be an altogether smoother running exercise if phone callers would only leave their name at decipherable speed, spell out anything more complicated than Smith and leave a considerate pause...

WASPS DON’T FLUSH!

Discover a merry band of wasps busily buzzing back and forth from brickwork outside the spare room window. I’m no David Attenborough but immediately suss a nest. Helpful wasp control chap recommended by neighbour turns up and sucks air through his teeth. (Is there a...

I’D RATHER HAVE A ROOT CANAL

Recent article I wrote for a newsletter was on public speaking and that some people dread it so much they’d sooner have a root canal. Hot on publication, indignant and lengthy email arrives from dentist who’s taken great umbrage at what he’s interpreted as heinous...

TWO AND A HALF FAINTS LATER

Anyone else hate ‘See you later’? Makes me want to respond, ‘No you won’t. You’ve never seen me before I pitched up at this checkout and as I’m in on my own tonight, you’re not likely to catch up with me then either!’ Unpleasant phone experience. Leaving my number for...

TO HELL WITH EMANCIPATION

Client meeting first thing, someone I’ve done work for in the past’s bringing her chartered accountant husband who wants his website revamping. Can see as they arrive he’s here under protest. We discuss what he might like. He’s mournfully monosyllabic, keeps gazing...

FROM NIGELLA TO NETWORKING

Do you, like me, have a strong urge to sharply kick the shin of any woman who says she’s just a mum? In fact we all of us know full well that anyone who’s ever juggled the spinning plates and poles of household and family, is almost certainly a darn sight better...

BITING OFF MORE . . .

Rather a humiliating visit to the dentist. Up till now had felt tooth grinding, which I know I do when stressed, was something best kept between me and myself.  This view endorsed when passing unexpected mirror and realizing that when doing it I look like nothing so...

TOM TOM WITH NO INTEGRITY

Am perfectly prepared to admit I might be considered geographically challenged. In fact, probably true to say half the time don’t know who I am, let alone where I am.  So felt it was a huge step forward when I took up with a Tom Tom at Christmas (am going to avoid the...

CREATE COMMUNICATION, HEADING DOWN THE PRIMROSE PATH!

OK, here’s the situation – I’ve finally given in and thrown myself on to Twitter. Can however see potential potholes and problems lurking. Am in fact not totally convinced this is an arena into which someone veering towards the OCD end of the scale like my good self,...

Moanday, Moanday!

Monday, Funday! Some days run like oiled clockwork. Others don’t. This week hasn’t started well. Probably my fault because cheesed off by wedding attended yesterday. Seated next to a chap I knew to be a partner in a marketing agency, interesting, I thought, lots in...

Occasionally inspiration’s not there when needed, fortunately coffee and chocolate are.

Occasionally inspiration’s not there when needed, fortunately coffee and chocolate are.