Getting it right
Common-Sense Copywriting for Your Business
Wouldn’t it be wonderful if a book on writing for your business could guide you gently but firmly down the path to security, success and the pot of gold at the end of the rainbow? Unfortunately, life’s no fairy-tale, so we wouldn’t lay bets on the pot.
Fact is, there’s never an approach to anything that suits everyone and writing’s no exception. What works for someone else might not tick your boxes. Which is why, in this book, you’ll find no absolute rights, wrongs or rules, just plenty of options, opinions and suggestions including such weighty matters as:
- Not Murdering your Message
- Marketing Hits & Myths
- Creating Killer Copy Lines
- Public Speaking or Root Canal Treatment?
The little black business books
Wouldn’t it be lovely if you could pick up a self-help book which would take you by the hand and ease you gently along the rainbow to the pot of business success hidden at the end? Well, don’t get excited – you can’t!
Why? Because the route each of us takes to success is as individual as we are and what works brilliantly for one person, might well fall flat on its face for another. There’s no one-size-fits-all-solution and for every question there are a whole heap of different answers dependent on any number of variable factors, most important of which is you.
However, you may warm to some tell-it-straight style of business books which throw into the mix different ideas, suggestions and approaches, don’t make promises that can’t be kept and certainly don’t try to kid you that making lots of money is as easy as falling off a log.
They do however contain some:
- Practical steps and suggestions
- Ideas and initiatives
- Inspiration and incentives
- Suggestions to help you prioritise and get you thinking
- Reasons for trusting your own sound common sense and business instincts.