by Marilyn | Oct 31, 2013 | Create Communication, Uncategorized
So, I’ve written this book. I started it a while back and writing, unfettered, as you do, produced something that size-wise, could have been the love-child of War and Peace and Gone With The Wind. Even I could see perhaps a certain amount of editing might not go...
by Marilyn | Jun 20, 2013 | Create Communication, Uncategorized
Now, I spend a great deal of time thinking about people’s expectations. I know, I probably need to get out more, but let’s face it, if you’re offering any sort of professional service for which you’re hoping to get paid and you’re not meeting...
by Marilyn | Apr 26, 2013 | Create Communication, Uncategorized
There can be little doubt attention spans are getting shorter – actually, not sure mine was ever that long in the first place! But of course, this is never so relevant as when we want to get messages across. So, what works and what doesn’t? I spend lots of time...
by Marilyn | Apr 8, 2013 | Create Communication, Uncategorized
Ever heard of the Fainting Goats? They’re a breed of goat with an odd quirk in their nervous system. When they have a fright, their muscles freeze. Consequently they topple over. Sideways! No don’t laugh, it’s not funny. Actually I can rather easily see myself as a...
by Marilyn | Nov 9, 2012 | Create Communication, Uncategorized
As a commercial writer, I write the words that people want to use for strap lines, on websites, in brochures, newsletters or in spoken presentations, so today I’m talking about contractions. But before you all start breathing in short pants and shrieking you can’t go...
by Marilyn | Oct 2, 2012 | Create Communication, Uncategorized
As you may know, my business is copywriting which is all about perception and understanding. So I try to put myself into the heads of different people – think the way they might, because when they read what I write, I need them to hear exactly what I want them...
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