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GREAT EXPECTATIONS!

Now, I spend a great deal of time thinking about people’s expectations. I know, I probably need to get out more, but let’s face it, if you’re offering any sort of professional service for which you’re hoping to get paid and you’re not meeting...

FAINTING GOATS!

Ever heard of the Fainting Goats?  They’re a breed of goat with an odd quirk in their nervous system. When they have a fright, their muscles freeze. Consequently they topple over. Sideways! No don’t laugh, it’s not funny. Actually I can rather easily see myself as a...

CONTRACTIONS

 As a commercial writer, I write the words that people want to use for strap lines, on websites, in brochures, newsletters or in spoken presentations, so today I’m talking about contractions. But before you all start breathing in short pants and shrieking you can’t go...

SHERLOCK HOLMES AND DR WATSON

 As you may know, my business is copywriting which is all about perception and understanding. So I try to put myself into the heads of different people – think the way they might, because when they read what I write, I need them to hear exactly what I want them...