Now, I’m going to lay my cards on the table, and confess, like the Tower of Pisa, I tend to lean a little towards the pessimistic. But don’t get me wrong, if you fancy this book - and I hope you will - you should know, whilst cynical about lots of things, I utterly and completely believe in business success. The bigger, the brighter, the better!
But, there’s never an approach to anything that suits everyone, and writing’s no exception. What works well for others, might not tick your boxes, so I’ve herded together loads of options, opinions and suggestions. Some will make sense and nestle in like long-lost loves, others won’t, and If something feels wrong for you, it probably is. Trust your own common sense and gut instinct, they usually push you in the right direction.
Common Sense Copywriting is not a Step By Step How To , it’s far more of a Why Not Look at it This Way, based on more years of launching, writing for and building successful businesses than I care to remember; scars, t-shirt, and cynicism as proof.
Never Forget when it comes to your business there are no absolute rights, wrongs or rules. This is a book packed full of writing options, opinions, suggestions, structures and pits not to fall into, alongside a wealth of practical stuff that you can immediately action.